Wind Power in the Near Future Essay -- Energy Mechanics Essays

Wind Power in the Near Future Today many people are anxious about energy for the future, as it seems realistic that petroleum energy will someday run out and since some environmental problems caused by petroleum use are getting worse. As alternatives to today’s main energy source, oil, some others have been proposed already, such as solar, water, biomass, and nuclear. Wind Power is the one of the ways that has the biggest potential and is the most practical. And it is predicted to play an important role in electrical generation for the new era. But to think wind power will be the dominant energy source can be too optimistic. How will wind power be used? To what extent will wind power take the place of petroleum? We can find the answers in some recently published articles. The article â€Å"Wind Farm to be Established in the Netherlands,† refers to the case of BA and Chevron Texaco, the major petroleum companies, which are constructing a wind farm near Rotterdam. The article reports that this wind farm will generate the low emission electricity for 20,000 households and help the stability of the electricity market. And in the article â€Å"Power into the Future,† Ken Eastwood reports on the position of wind power in Australia. Until now mainly coal has been used in Australia, but in 2001, the federal government of Australia announced that within 10 years an extra 2 per cent of the country’s power must be produced by renewable sources, in order to reduce global warming. Eastwood said the electric generating system would shift from a small amount of huge generators to smaller but widely distributed ones. Wind power can be produced locally on a small scale. One example from Ravenshoe, a small town in northeast Australia, is shown. There... ...leum based energy, but up to a single digit percent of total. It seems that the use of wind power will be limited in both it’s amount and location. And most likely, it will be used in combination with other methods. Works Cited American Wind Energy Association. â€Å"Wind Energy: An Untapped Resource.† Ken Eastwood. â€Å"Power into the Future.† Australian Geographic, Jul-Sep 2002, Issue 67. Harris Cassius A. â€Å"Wind Farm to be Established in the Netherlands.† Civil Engineering, Mar 2002, Vol. 72, Issue 3. Walt Patterson. â€Å"Pioneered the Concept of Distributed Micropower Generation.† Scientific American, Dec 2004, Vol. 291, Issue 6. Joe Provey. â€Å"Off the Grid.† Popular Mechanics, Mar 2005, Vol. 182, Issue 3. Peter Schwartz and Reiss Spencer. â€Å"Nuclear Now.† Wired, Feb 2005, p 78~83. â€Å"Wind Turbines Taking Toll on Birds of Prey.† USA Today, Jan 05, 2005. Wind Power in the Near Future Essay -- Energy Mechanics Essays Wind Power in the Near Future Today many people are anxious about energy for the future, as it seems realistic that petroleum energy will someday run out and since some environmental problems caused by petroleum use are getting worse. As alternatives to today’s main energy source, oil, some others have been proposed already, such as solar, water, biomass, and nuclear. Wind Power is the one of the ways that has the biggest potential and is the most practical. And it is predicted to play an important role in electrical generation for the new era. But to think wind power will be the dominant energy source can be too optimistic. How will wind power be used? To what extent will wind power take the place of petroleum? We can find the answers in some recently published articles. The article â€Å"Wind Farm to be Established in the Netherlands,† refers to the case of BA and Chevron Texaco, the major petroleum companies, which are constructing a wind farm near Rotterdam. The article reports that this wind farm will generate the low emission electricity for 20,000 households and help the stability of the electricity market. And in the article â€Å"Power into the Future,† Ken Eastwood reports on the position of wind power in Australia. Until now mainly coal has been used in Australia, but in 2001, the federal government of Australia announced that within 10 years an extra 2 per cent of the country’s power must be produced by renewable sources, in order to reduce global warming. Eastwood said the electric generating system would shift from a small amount of huge generators to smaller but widely distributed ones. Wind power can be produced locally on a small scale. One example from Ravenshoe, a small town in northeast Australia, is shown. There... ...leum based energy, but up to a single digit percent of total. It seems that the use of wind power will be limited in both it’s amount and location. And most likely, it will be used in combination with other methods. Works Cited American Wind Energy Association. â€Å"Wind Energy: An Untapped Resource.† Ken Eastwood. â€Å"Power into the Future.† Australian Geographic, Jul-Sep 2002, Issue 67. Harris Cassius A. â€Å"Wind Farm to be Established in the Netherlands.† Civil Engineering, Mar 2002, Vol. 72, Issue 3. Walt Patterson. â€Å"Pioneered the Concept of Distributed Micropower Generation.† Scientific American, Dec 2004, Vol. 291, Issue 6. Joe Provey. â€Å"Off the Grid.† Popular Mechanics, Mar 2005, Vol. 182, Issue 3. Peter Schwartz and Reiss Spencer. â€Å"Nuclear Now.† Wired, Feb 2005, p 78~83. â€Å"Wind Turbines Taking Toll on Birds of Prey.† USA Today, Jan 05, 2005.

Mice and Men and Great Expectations Essay

Of Mice and Men and Great Expectations, have many similarities. They both show the way certain characters are treated by society. These similarities may be strong but there are natural differences that come from the different times and places the stories are set in.-as well as the way the authors approach the topic.  Steinbeck begins Of Mice and Men by creating a tranquil scene where everything is seemingly at peace. Steinbeck creates with words images of paradise such as when he writes: â€Å"A few miles south of Soledad, the Salinas River drops in close to the hill-side bank and runs deep and green. The water is warm too, for it has slipped twinkling over the yellow sands in the sunlight before reaching the narrow pool.† A river, which is said to â€Å"run deep†, is calm and slow moving. Its water is clear too, â€Å"twinkling over yellow sands,† it has warm water too and seems perfect-almost too good to be true. Inevitably it is. Of Mice and men is set in the 1930s during America’s great depression. After the stock exchange crashed in New York, money and jobs became hard to find. There was poverty all over America and California, which affected everything. Like the American dream, paradise can only exist with money. Therefore only the wealthy can enjoy this and even then it is spoilt by the poverty surrounding it. The American Dream is a paradox, just like the paradise of Salinas River. They cannot exist because they contradict themselves. Paradise is bliss but how can this exist with so much poverty and suffering in the world? The Salinas River seems briefly to have escaped the paradox. There is no sign of poverty, just peace and tranquillity. Then human life enters the scene. Human life is introduced when a path is described; â€Å"There is a path through the willows and among the sycamores, a path beaten hard by boys coming down from the highway.† It’s the point that the track has been â€Å"beaten hard† that really emphasises what effect humans have had on the river. Other animals leave tracks that are temporary and blend into the scene. Humans have left their path permanently, like a scar it proves that not even the Salinas River can reach paradise. But it is not the only scar, â€Å"In front of the low horizontal limb of a giant sycamore there is an ash pile made by many fires; the limb is worn smooth by men who have sat on it.† Two more scars. The introduction of humans into the scene sees the end of the animal life in the scene. As the humans approach all the wildlife is scared of and the area is completely deserted. â€Å"For a moment the place was lifeless.† The peace is broken and with it any chance of the Salinas River truly becoming paradise.  The story is set in California where few people owned land. They had either lost it due to the financial problems the depression caused or were just too poor to afford any in the first place. The people needed to find work; one of the most common jobs was to work on a farm. These people became known as migrant farmers. They would drift from one farm to the next, rarely settling for long. The two characters that enter the scene are migrant farmers and are looking for work. This is the first introduction of human life into the scene. Great Expectations is set in Victorian England, where just like in 1930s California, the rich thrived and the poor suffered terribly. Even more distressing perhaps was the disease that swept through towns and killed many children as well as adults. This led to an increase in orphans, who have the same feelings of being alone and poor. They have the same problems as many others and weren’t much better off than the criminals in jail. Criminals were treated like animals, as were the poor community as a whole. Just like during the dust bowl, if you weren’t rich then you were a social outcast. After introducing the character Pip, Dickens begins describing his surroundings. Dickens goes into great detail to set the scene. He describes the area as â€Å"Marsh Country† which stretches for twenty miles up to the coast. Pip is in a secluded graveyard overgrown and derelict. Beyond the graveyard is a â€Å"dark flat wilderness,† â€Å"Intersected with dykes and mounds and gates, with scattered cattle feeding on it, was the marshes.† It is a â€Å"raw afternoon towards the evening.† The setting is dark and there is a sense of evil and death about the place. It seems to be building upto something sinister, and does so when the criminal enters the scene. He is described as a â€Å"fearful man, in all course grey with an iron on his leg.† He almost represents death in this scene, an evil presence trying to seize Pip.

Live, Love, Garden - Free Essay Example

Sample details Pages: 6 Words: 1705 Downloads: 6 Date added: 2017/09/22 Category Advertising Essay Type Argumentative essay Did you like this example? Kristin Cooper Live, Love, Garden Each morning I look out my window at our garden, and the surrounding trees. I listen to a symphony of birds, as the sunlight shines higher in the neighbor’s sycamore tree. A full night’s sleep leaves me thirsty, so I go to the kitchen for a glass of cool water. I know that the plants in the garden are also thirsty, and I venture outside to water them. The grass feels good between my toes and as I reach for a ripe tomato, a butterfly dips down into a flower. This garden is full of life, and I feel fortunate to know it intimately. Not only does my garden provide an abundance of organic fruits and vegetables that are healthier than most produce in grocery stores, but the work it takes to grow this produce requires constant physical activity that is great for physical health, and relieving stress. Cultivating a fruit and vegetable garden is a tremendously rewarding experience. A garden is a fertile piece of land with a collection of plants that are cared for by an individual or a community. A garden can be any size arrangement of flowers, shrubs, fruits, vegetables, herbs or trees. My parents taught me how to care for a garden. We have five members in our family, with five mouths to feed, so we have a large garden. This garden is spread out across our entire backyard, with six fruit trees scattered throughout. Persimmon, apple, mandarin, orange, avocado, and lime all yield their fruits at different times throughout the year. We have a beautiful flower garden, with many varieties, as well as a dedicated rose garden. We have categorized most of the vegetable plants into separate garden boxes or planters. For example the herb garden box contains rosemary, thyme, oregano, cilantro, curry, and borage. The salsa garden box contains various types of peppers, and onions. A third garden box contains zucchini, yellow squash, cantaloupe, and peanuts. We also have a planter with fifteen tomato plants, consisting of eleven different varieties. The food grown in these garden boxes is healthier than industrially farmed food bought in the store, because I am knowledgeable about how the food was grown. In fact we consider our garden to be organic, which requires using natural fertilizer, and not using pesticides, herbicides, and growth hormones, all of which are chemical products and these substances are harmful to humans. For example, growth hormones make fruits and vegetables look bigger, and better, but without nutrient rich soil they lack in nutrients. On the other hand, fertilizer made from natural compost, decomposing plant matter is free of pesticides and herbicides. Fruits and vegetables grown organically can taste much different than store bought foods and that taste of extra flavor means the produce is higher in nutrients. Of the eleven different types of tomatoes in my family’s garden, each has a rich and unique flavor; store bought tomatoes do not compare. The oranges we gr ow are also much tastier than oranges I have bought in grocery stores. Some oranges have a really thick peel, and once opened up, it is not a juicy treat, while the oranges from my tree, have a thin peel, and are dripping with juice. Eating organic fruits and vegetables instead of processed foods is vital for good health. Having a home garden provides an abundance of healthy food that is easily accessible. Our own backyard is a resource for much of the food we eat which has limited our trips to the grocery store and saved us a lot of money. Having the ability to pick fresh food from the garden has ensured that even when there is scarce food in the refrigerator, we still have plenty of healthy food to eat. It is financially rewarding when a plant that costs as much as a few pieces of fruit, produces enough to feed a household for weeks. Sometimes a plant will produce a lot of ripe fruit and there is too much to eat all at once. When fruit is ripe it has a short period when it n eeds to be eaten, or it will go bad. I find it very unfortunate to watch good food go to waste, so I try to share what I can with my neighbors, friends, family, and community members. The orange tree in my backyard produces hundreds, thousands of oranges every summer. With so much fruit, my family can eat oranges everyday and there are still a lot that never get eaten and rot away. My family’s solution is to share them with everybody, and when we still have leftovers we make orange juice. I start by picking a few dozen oranges, and cleaning them. I take them inside, and roll them on the counter to break up the pulp and make them juicier. The next step is to cut them in half, and then juice them using a manual or mechanical juicer. It takes some time and some muscle to make a pitcher full of orange juice, but the work is well worth the fresh, sweet and sour flavor that invigorates my taste buds. The home squeezed orange juice is rich in nutrients, and healthier than stor e bought orange juice. The physical activity that is required to maintain a garden can help keep a gardener in good physical health. Juicing oranges is only a tiny part of the physical activity in maintaining a garden. Actually, there is a lot of work to maintain a garden, such as pulling weeds, watering plants, picking the fruit and vegetables, digging, planting, cultivating, pruning, fertilizing, etc. This work requires constant bending, stooping, kneeling, reaching above your head, and walking back and forth. After a few hours of work in the garden I am as sore as I would be if I had gone to the gym. In addition to the physical work, at the beginning of each growing season there is a lot of planning to be done, especially since each season there are different vegetables that can be grown. When it is time to change the crops my family has to prepare the land and the vegetable boxes by removing old vegetable plants and weeds. Some plants have extensive roots and if they cannot b e pulled out by hand it may be necessary to dig them out of the ground with a shovel. First we evaluate the situation to prepare for how much work needs to be done, how many holes I will need to dig, and the size of the holes. When the holes are prepared, the soil needs to be cultivated and amended as final preparation before the planting. My family has a compost bin that we use to make natural fertilizer amendment for our garden. Compost is recycled plant matter that is collected in a bin, and given time it will break down into nutrient rich soil. To help the compost break down, it must be turned often. One of my brothers has a chore to turn the compost twice a week. Turning the compost can take him from three to ten minutes. Using a pitchfork to lift the material from the bottom of the pile and place it on top, continuously until the material from the top makes its way to the bottom since the material on the bottom decomposes much faster. Once the compost is ready to use we till it into the surrounding soil, a pronged tool helps to mix this fertilizer into the garden soil. When the land is fertile it is time to put the plants in their holes, with a mixture of compost fertilizer, and untreated earth. Once the garden is planted, most of the hard work is done, but there is still constant maintenance to keep the garden healthy. To do this maintenance on a regular basis actually provides a place and sometimes strenuous activity to relieve stress. It can be very cathartic to take the time working in a certain area that needs maintenance. For instance, I enjoy sitting down in the dirt, and weeding. Being out in the sunshine, the fresh air, amongst the plants, and in the dirt, feels good. While my life gets crazy in a fast paced way, I am grateful to have a beautiful piece of land that is a peaceful escape place. Our plants remind me of how important it is to notice the natural cycle of life. Life, death, and rebirth, is the natural cycle of all life on earth. A seed will grow into a plant that will one day die, to then be recycled back into the earth. Part of that natural cycle is eating! Having homegrown food as ingredients in a homemade meal is the ultimate reward for growing a fruit and vegetable garden. It feels like a luxury to enjoy fresh produce that is so rich in flavor. When I pick out ingredients for dinner, I take a basket and I go shopping for free in my backyard. One of my favorite recipes is fresh tomato sauce. The recipe calls for tomatoes, onions, olive oil, garlic, parsley, basil, oregano, a bay leaf, and sugar. To make it, first steam the tomatoes to soften them. Then slice up the onions, crush the garlic, and brown them in a pan with the olive oil. After the tomatoes steam, they are peeled, crushed and added to the garlic and onions. Oregano, a bay leaf, parsley, and basil are added to the simmering sauce. Finally, sugar is added to the sauce to neutralize the acid in the tomatoes. The full aroma of fresh tomato sauce fills the kitchen where we stand shoulder to shoulder over the stove while the food simmers. My entire family expresses our gratitude for the rewards of our garden as we sit down for our meal. In the short time I have been growing a fruit and vegetable garden I have gained experiential knowledge that has inspired me to grow my own healthy food for the rest of my life. I am grateful for the family interaction, the physical activity, and the organic produce. Growing organic fruits and vegetables takes hard work, but the experience is deeply rewarding. Don’t waste time! Our writers will create an original "Live, Love, Garden" essay for you Create order

Affirmative Action Discrimination Against Women,...

Affirmative Action I had no need to apologize that the look-wider, search more affirmative action that Princeton and Yale practiced had opened doors for me. That was its purpose: to create conditions whereby students from disadvantaged backgrounds could be brought to the starting line of a race many were unaware was even being run, says Supreme Court Justice Sonia Sotomayor. The civil rights act of 1964 set affirmative action in motion. It gave Minority groups the ability to attend schools and get jobs that they were otherwise restricted from. Affirmative action is a policy designed to redress past discrimination against women and minorities through measures to improve their economic and educational opportunities. Affirmative action affects women, minorities, and those with disabilities. In Reverse Racism by Stanley Fish, Fish speaks about affirmative action and gives his own examples of it. Affirmative action is still necessary because it con-fronts discrimination and ensures fair representation of ge nder and ethnicity within universities and workplaces. Affirmative action needs to stay because it opens doors of endless opportunities for marginalized groups who are discouraged by their obstacles of never getting into college. Sonia Sotomayor stated, â€Å"students from disadvantaged backgrounds could be brought to the starting line of a race many were unaware was even being run† Education can only be partly to blame because many disadvantaged youth feel as if education isShow MoreRelatedWhat is Affirmitive Action?934 Words   |  4 Pages Affirmative action or sometimes known as positive discrimination have been an issue that has going on around the world. Even though the policies vary from country to country, with some having quotas and others offering preferences in the selection process, the idea of providing special opportunities to a disadvantaged group remains universal. Our group choose this topic as we all have a personal interest in affirmative action and have had some form of affiliation with it in our lives. It can beenRead MoreRacial Discrimination : The Act Of Making Or Perceiving A Difference1705 Words   |  7 PagesMerriam-Webster defines discrimination as, â€Å"the act of making or perceiving a difference† (Discrimination, 2017.) Does your skin color impact the quality of your work or the fortitude your resolve? It may seem that the answer to that question is quite clear, nonetheless, 32,309 cases of race/color discrimination were reported in fascial year 2016 (EEOC, 2017.) 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Affirmative action may take the form of policies and programs which are mostly mandated by governments and designed to bring changes in organizations, companies and educational institutions. Affirmative action is a vital tool which provides qualified people with equal access to educational or professional opportunities that they would otherwise have beenRead MoreAffirmative Actions Have Consequences Essay example1219 Words   |  5 Pagesdescribes the scene. Fisher’s lawyer argued against affirmative action on the grounds of unfair treatment. Some sided with Abigail, but all those who opposed her case said nothing about affirmative action as a means to increase fairness; their only claims stressed the importance of diversity in a university setting (Leonhardt 1). The Supreme Court is getting more and more appeals for cases concerning what seems to be a g rowing and important issue. Affirmative action is defined as a policy or program forRead MoreAffirmative Action : An Unfair Advantage For Minorities1198 Words   |  5 PagesAffirmation Action Produces Negative Reactions In the early 1960’s, President Kennedy issued an executive order to ensure that government contractors hire and treat employees without regard to race, creed, color, or national origin. This executive order was issued so that all would have equal opportunities when qualified especially in regard to higher education and employment. However, it wasn’t until President Johnson issued his executive order in 1965 that it was developed and enforced. AffirmativeRead MoreAffirmative Action For African Americans1478 Words   |  6 PagesOliveira 1 Lucas Oliveira Ms. Alonso English 8 Honors 7 March 2015 Affirmative Action Have you ever wondered why all companies have employees of all races? Affirmative Action sought to give African Americans workers and minorities equal access to education and employment which was previously denied to them. It makes companies and schools give equal access to minorities. Affirmative Action is a topic that has been in government officials minds for a long time. Between 1870-1900, many African AmericansRead MoreAn Evaluation Of The York Police Department1197 Words   |  5 PagesThe definition of adverse impact is â€Å"the overall impact of employer practices that result in significally higher percentages of members of minorities and other protected groups being rejected for employment, placement, and promotion.† (Gary Dessler, page 503) Adverse impact plays a huge role in some companies and usually results in court cases and trials, with legal expenses adding up very quickly. The Baltimore Police Department seems to be in hot water with the city. It appears that within theRead MoreAffirmative Action And The Civil Rights Movement1568 Words   |  7 PagesAffirmative Action has had a very tumultuous 54-year history. Affirmative action was a strategy that forged the Civil Rights Movement in response to the prejudiced approach toward African Am erican citizens in the United States. The policy advocates that black citizens in particular conditions to avoid the unfairness they would usually receive. To try and explain why the methods and laws needed to be adjusted to be equal for everyone. It is essential to realize that 20 Africans came to America inRead MoreAffirmative Action And The Civil Rights Movement Essay1512 Words   |  7 PagesAffirmative action is a strategy formed during the Civil Rights Movement in response to the prejudiced approach toward African American citizens in the American community. The policy advocates these citizens in particular conditions to avoid the unfairness they would usually receive. To explain why the system needed to be adjusted to be equal for everyone. It is essential to realize that African Americans came to America as laborers (slaves) made to work long hours and numerous slaves endured inhuman

Carl Psychology Carl Landau - 1990 Words

Carl Landau is a 19-year-old single, Caucasian male who is experiencing incapacitating symptoms and behaviors. Due to these physical conditions, Carl was compelled to withdraw from his schooling. The behaviors Carl is experiencing cause him physical and emotional problems, as well as interfering with his daily life and activities. Carl has lost connection with his friends from school and family, spending most of his time in his room to attend to his controlling behaviors and avoid judgment from those around him. Prior to these habits Carl suffered from an eight-year history of behavioral and emotional problems, which have now progressed and become increasingly severe. Carl became a target in seventh grade as the person to torment and ridicule. Once these actions happened in a daily setting, Carl’s unusual habits began. These habits consist of excessive washing and showering, ceremonial rituals for dressing and studying, compulsive placement of any objects handled, grotesque hi ssing, coughing, and head tossing while eating and shuffling and wiping his feet while walking. After two years, Carl’s habits and behaviors deteriorated. He had neglected his personal appearance; he hadn’t cut his hair in five years, neglecting all personal hygiene. This action is due to a fear of contaminants that may enter his body from potentially cutting himself while shaving. He rarely left his room, leading to the result of him releasing waste into paper cups or on paper towels, which would beShow MoreRelatedStrategic Human Resource Management View.Pdf Uploaded Successfully133347 Words   |  534 Pages115–23; Peters, Tom. Thriving on Chaos: Handbook for a Management Revolution. New York: Harper and Row, 1987. Jackson, Susan E., Randall S. Schuler, and J. Carlos Rivero. â€Å"Organizational Characteristics as Predictors of Personnel Practices,† Personnel Psychology 42, no. 4 (1989): 727–86. Beer, Michael, Bert Spector, Paul R. Lawrence, D. Quinn Mills, and Richard Walton. Managing Human Assets. New York: The Free Press, 1984. Page 74 2. 3. 4. 5. 6. 7. STRATEGIC HUMAN RESOURCE MANAGEMENT

Shanghai Tang free essay sample

The lights go up, the beat of â€Å"Tainted life† fills the temple, and the parade of Chinese model begins. On display is an array of sumptuous clothing: Brocaded parkas with fur trimmed hoods, S49,000 chinchilla-lined silk coat, silk jackets topstitched in cloud patterns, tweed skirts festooned with crystals in a dragon-scale design, and cardigans embellished with jade. When the final outfit, a full-length shearling coat encrusted with Swarovski crystals, is shown, the crowd applauds de Chermont and his creative director Joanne Ooi. The glitzy event was a gamble for Shanghai Tang, which has had a rocky history since its launch. Birth of a Brand Shanghai Tang was founded in 1994 by British-educated David Tang in Hong Kong. It was a positioned originally as a custom-tailoring business leveraging on the talents of Shanghainese tailors. In 1996, anticipating a robust market selling Chinese souvenirs to well-heeled tourists attracted by the handover of the city of China, Tang expanded into ready-to-wear. At precisely 6. 8pm on November 1997, a time chosen into by a feng shui (geomancy) master, Shanghai Tang opened a palatial outlet on Madison Avenue in New York just opposite Barneys, welcoming the city’s glitterati for a bash that featured roast suckling pig, lion dancers, and Fergie, the Duchess of York. It was such a hot ticket that many party goers couldn’t get in, as the NYPD, citing New York’s tough fire codes, turned them away. However, the fashion world at the time seemed mystified about whether Tang was launching a new era of global fashion or peddling assorted Chinese merchandise. Nineteen months later, it was clear that Tang had miscalculated American’s appetite for expensive Chinese fashion, silver rice bowls, and painted lanterns. â€Å"It was not the ideal way to start a business. But unlike Europe, America is tolerant of mistakes as long as you learn. And we have learned from this huge mistake. We needed to be more modern,† concedes de Chermont. The lessons from the New York disaster were clear: To compete in the high-end fashion business, you need a continuous array of fresh collections to keep customers coming back. Clothes must be wearable and relevant to modern lives, not costume designs. And you need to know your market before you make a big real-estate bet, particularly in the most expensive cities in the world. Shanghai Tang moved to a smaller outlet farther up Madison Avenue, and rethought its marketing strategy. Back in Hong Kong, mired in the Asian financial crisis, things weren’t going well either. By the time de Chermont was hired in 2001, revenue stagnated. The SARS hit in 2002, effectively shutting down business in Hong Kong for six months. Shanghai Tang also lost market share to rivals including Ooi, who opened her outlet across from its flagship store on Pedder Street in Hong Kong’s Central District. China was chic, and international fashion editors loved qi pao dresses. â€Å"I thought I’d launch my own ready-to-wear line based on the idea on innovating this iconic symbol,† said 37-year-old Singapore-born Ooi, an Asian American with a law degree. â€Å"To underscore my point, I even made one qi pao out of African kente cloth and put it on my window. I thought I would eat Shanghai Tang for lunch. However, personal problems led Ooi to seek a new life. A Brand Reborn Enter de Chermont, who met Ooi through a headhunter friend. Both realized they shared a passion for an authentic Chinese luxury brand and the need for constant innovation in the fashion industry. Ooi surveyed Shanghai Tang’s outlets and concluded, â€Å"It’s an overpriced Chinese emporium that has no credibility with local Chinese people, let alone with fashion people. Its very narrow market is high-end tourists. It’s once-in-a-lifetime destination shopping experience, a kind of fashion Disneyland. Plus, it’s unwearable and eccentric. † de Chermont offered her the job of marketing and creative director. Both worked on repositioning Shanghai Tang. They believed the label had to be modern and relevant. It couldn’t be kitschy. It had to be luxurious, since prestige is more important in the Asian market than creativity. They decided to focus on women’s ready-to-wear, since that was likely to be the highest profile part of the line. For a year, they launched collections that over-corrected the problem. The clothes were fashion forward but still out of touch with the market. the brand had no depth, no sincerity, no differentiation,† Ooi concedes. Then Ooi hit on idea: each collection would reflect a China-related theme. The fall/winter 2003 collection, inspired by the traditional costumes of a Chinese minority group called the Miao, came first. It outsold the two previous collections. A strategy was born. Ooi now roams China, visiting antique markets, art galleries, museums, and historic sites, making notes, sketches, lists. She reads Chinese history and stays abreast of Chinese pop culture. Twice a year, she defines a theme for the next season’s collection and emails the concept brief to 16 designers and consultants worldwide. It specifies the collection’s intellectual underpinnings and suggests various elements to be incorporated into the design. For example, the theme of the fall/winter 2005 collection, Beijing’s Forbidden City, had design motifs which included elements such as symbols from the emperor’s robes and embellishments fir for an imperial court. For the spring/summer 2006 collection, the theme was contemporary Chinese art. Chinese artists were commissioned to create designs and students of China’s, most prestigious art academy created artworks based on fabrics from the collection. Ooi’s role is to gather, distill, disseminate, and synthesize sketches form designers in Paris, London, New York, and China. â€Å"I allow the designers to pollinate themselves. The trick is to make it look like it all came from the same person,† she says. Local Dream, Global Ambition As China enters the modern economic market, it has gone from being a low-cost producer to the purchaser of big name brands like Lenovo’s acquisition of IBM’s PC division. The third phase will be for China to create its own brands, becoming a center of design and innovation, capable of launching products that can compete in quality, style, and prestige with Western offerings. â€Å"The opportunity for Shanghai Tang right now is hug,† says David Melancon, North American president of brand strategy firm FutureBrand. â€Å"They could be the first big luxury brand out of Asia. † And in it, too. While the luxury market is already big at S168 billion a year, according to Bain amp; Co, and growing at 7 percent annually, it is developing even faster in China. By end-2004, there were over 236,000 mainland millionaires, compared to zero 25 years ago. Patrizio Bertelli, CEO of Prada, estimates that China could overtake the U. S. as a market for luxury goods by 2020. The winds of fashion seem to be blowing in Shanghai Tang’s direction. â€Å"Asian fusion is the top of the style wave†, says Michael Silverstein of the Boston Consulting Group. That put Shanghai Tang in a fashion sweet spot. â€Å"What Shaghai Tang does is translate two cultures†, says de Chermont. Early signs show that the strategy is working. Shanghai Tang’s New York store’s revenues were up 50 percent in 2005. Overall, the company grew 40 percent in 2005, mostly in Asia, home to 70 percent of its stores. And it’s profitable, though not quite yet in the U. S. This success has led to more ambitious expansion plans away from its Asian stronghold. Shanghai Tang aims to launch five stores a year worldwide. As it emerges on the world stage, though, it must pull of a delicate balancing act: It must create a look that both Chinese and international, authentic yet sophisticated enough for a global audience. Too much Asian kitsch, and its dead.

Walker Evans Essay Research Paper Walker Evans free essay sample

Walker Evans Essay, Research Paper Walker Evans was born in 1903 in St. Louis Missouri. He grew up in Toledo, Chicago, and New York City. In 1922 Evans graduated from college after analyzing literature. Six old ages subsequently he decided to go a lensman. In 1930 his first exposure were published. Walker Evans was an of import subscriber to the development of American docudrama picture taking in the 1930 s. His exposures are good elaborate word pictures of people and artefacts of American life ( Masters 1 ) . His exposure showed the poorness in America during the 1930 s. Evans chiefly photographed environments instead than people. He believed that an creative person s undertaking was to confront head-on the hardest worlds and describe them to the larger universe ( Masters 1 ) . Evans photographs were largely taken looking straight at the topic. He took images harmonizing to what he believed would impact people the most. This is a exposure of a roadside base near Birmingham, Alabama taken in 1936. We will write a custom essay sample on Walker Evans Essay Research Paper Walker Evans or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The exposure consists of a edifice advertisement fresh fish and fresh veggies for sale. There are two male childs outsid vitamin E keeping up melons. There are a few more people inside making concern. On the exterior of the shop you can see melons for sale every bit good as other veggies. In this image the point of position is straightforward. The arrangement of the male childs and the manner the veggies are positioned makes this photograph symmetrical. Shape is one strong component in this exposure. The male childs, the melons, and the edifice make up the forms. Texture can be seen in the land every bit good as in the boys apparels. The artists purpose is to demo a difficult working rural household and the concern they operate. I do non believe this image is excessively different than topographic points that could be found to twenty-four hours. The monetary values may be lower and the points different, but it is the same thought. On April 10, 1975 Walker Evans died in New Haven, Connecticut. Evans was good known during his life-time and after his decease. His images are looked upon as contemplations from the depression. His images were ever taken with a serious temper. Evans images were taken in ways that would most impact the American people. Walker Evans will ever be known as a great documental lensman.